Bernard Donoghue is the Director of the Association of Leading Visitor Attractions (ALVA), which represents the most important iconic and popular museums, galleries, cathedrals, palaces, castles, stately homes, historic houses, heritage sites, gardens, zoos and leisure attractions in the UK.
In July of 2015 he was elected as Chairman of the Tourism Alliance, which represents over 250,000 tourism businesses in England, and was re-elected in July 2016. In May 2017 he was appointed to the Mayor of London‘s Cultural Leadership Board and is the Mayor’s Ambassador for Cultural Tourism.
He is Chairman of the award-winning London International Festival of Theatre (LIFT); Chairman of the Ambassadors’ Council of WWF-UK; Deputy Chairman and Trustee of Kids in Museums. He is a Trustee of: The Geffrye Museum of the Home; The Heritage Alliance; and is a Council Member of St Paul’s Cathedral, London. He is a former Chairman of VisitManchester; a former Trustee of WWF-UK, Centrepoint, the National Funding Scheme and was a founder Trustee of the Kaleidoscope Equality Trust.